We worked closely with a large industrial parts marketplace provider to help them better understand their current customers and partners. We developed AI models trained on their customer and partner site usage, profile and external attribute data to analyze engagement. We were able to successfully forecast which customers and partners were destined for high and low engagement. Perhaps more importantly, our models were able to explain why customers were likely to be high or low engagers. These deep, data driven insights, when used to power a living intelligence dashboard, are able to direct sales and marketing activities so they are more efficient and impactful.